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12 SEO Tips From Successful SEO Company
#1
https://www.entrepreneur.com/article/284523

[Image: 20160912191005-SEO-1300x867.jpeg]

If you’re not a tech expert, local SEO can be daunting. From the outside, it may seem like a lot of speculation and experimentation without consistent results. And yet, it can have a big impact on your business success. Just consider these statistics:
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#2
  • 93 percent of online experiences begin with a search engine

  • 75 percent of users never scroll past the first page of search results

  • Search is the No.1 driver of traffic to content sites, beating social media by more than 300 percent.
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#3
Here’s the good news: If you don’t know much about local SEO, but are ready to put it to work, you’ve come to the right place. Below are tips from 12 SEO experts to help you dominate your local search engine rankings.
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#4
1. Chris Rodgers
“Save time and money -- and boost rankings -- by outsourcing the labor-intensive task of managing bulk local listings. Local SEO can be tricky to manage; it’s time-consuming work that can end up being quite expensive for the client. The truth is that outside of citation-building, traditional SEO factors such as on-page content, back links and technical crawl health have a very big impact on local SEO rankings.

"At our agency, we’ve found that using tools and outside resources can minimize the cost in managing local listings. Rio and Bright Local are two platforms that stand out as good options for managing bulk local listings. Beyond local SEO platforms, we also work with clients’ in-house resources to perform listing management under our direction.

"Since this part of local SEO requires a fairly low-skill set and is quite time-consuming, finding a way to outsource effectively can save clients loads of money that is better spent on more challenging aspects of SEO." -- Chris Rodgers, of Colorado SEO Pros
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#5
2. Chris Everett
“There’s no hard, fast rule about local landing pages. Deciding how many to add to your website depends on your location and what’s being targeted. Sometimes, the thought of creating a bunch of local landing pages can cause a little bit of panic among clients. But if you want to optimize your site for multiple locations, you have to take the leap. It’s just a matter of taking into account what’s being targeted.

"For instance, if a company has a dozen statewide locations, then it makes sense to have a landing page for each location. However, if a company operates in one small area, and the surrounding municipalities have a low population, a dozen landing pages is overkill. Instead, stick to targeting the one city and surrounding areas on the same page.” -- Chris Everett, Atlanta SEO Consultant
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#6
3. Chris Lara
“Take advantage of a directory submission services for relevant link-building. Directory link-building is a valuable factor if you want to boost rankings. But it needs to be strategic and intentional -- and requires a lot of manual time and effort as a result. To help build links that scale, use a site like directorymaximizer.com.

"Outsourcing to a service like this saves time by finding the most relevant web directories for your unique site. It also manually submits to each directory. That way, you can quickly and effectively build a diverse link profile while also focusing on other SEO and business priorities.” -- Chris Lara of Lara Master Creations
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#7
4. Will Guthrie
“The domain name you choose plays an important role in SEO that can impact your rankings. When you’re first launching your business, think through the domain name you choose. The one you decide on can ultimately have a big impact on SEO. You might think that including targeted keywords is a surefire way to boost SEO. But that approach has actually lost ground in recent years.

"Today, Google likes authenticity and uniqueness. So, focus on promoting your brand through your domain. Just make sure it’s easy to spell, short, relevant and memorable. Also, keep in mind that any name you select will take at least several months to rank.” -- Will Guthrie, of Blue Laser Design
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#8
5. Erick Carlson
“You can get high rankings from just effective, quality content. If you want your site to rank locally, you need good content. Don’t know where to start? Take a look at the top five or 10 ranking local sites in your industry and use them as inspiration.

"Also, create 500-to-700 word pages based on each targeted keyword (such as "plumbing repair"). Include pictures with alt tags, along with reviews or testimonials. Every single product and service should have its own page, complete with a description, pictures, tags and categories.” -- Erick Carlson, of WebTechs.Net
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#9
6. Kyle Sanders
“Claim multiple listings on page one of Google by leveraging untapped authoritative directories in your industry. Find three or four well-known business directory websites in your industry and check the first four pages of Google for your target keyword and see if those websites currently show up in the search results.

"If a directory website does not show up, list your business on that site and thoroughly complete all of their requested fields including a full description, as many photos as possible and several customer reviews. Finally, build links to that specific directory page, and eventually it should rank, based on the existing domain authority, industry relevance, added content and growing authority." -- Kyle Sanders, of Complete Web Resources
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#10
7. Andrew Hagni
“Optimizing your website for search engines starts with great on-site content. There isn’t any secret formula or magic trick for getting organic SEO results. You need to have the best content possible, along with creating a great design and user experience for your customers.

"When I’m working on a project for a client, I actually create a simple checklist that starts with great content. If you have strong content, not only will you be more recognizable by Google's algorithm, but customers and prospects will actually come to and stay on your site longer.” -- Andrew Hagni of Byers Creative
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