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Build True Fans for Your Business
Who Is a True Fan?

It’s hard to define a true, raving fan – but we all know one when we meet or see one. A true fan loves everything you do. Buys just about everything you sell – because you sell it. Tells everyone about you – even when some of the things you do aren’t quite special. Wants to be associated with you, stay in touch with you, hear from you – about everything you do.

Look at some of the celebrity blogs and gossip sites and you’ll see what I mean. Most of the tid-bits on those sites are totally disinteresting to most of the viewers – but to the raving fans of the celebs in the news, they are like honey to bees.

I hardly ever visit, the celebrity gossip news site. But when Michael Jackson’s manslaughter trial began, I watched all the video clips on the site, read all the news stories about it, and even skimmed some of the opinion pieces on the site. Not because I suddenly found appealing – but because I’m a raving fan of the singing superstar!

How To Attract True Fans?

Not all of us are as popular or famous as Michael Jackson. Many of us never will be. But that doesn’t mean we can’t attract fans… or that we don’t deserve to. One lesson Life has taught me is that everyone matters, no matter who they are and what they do.

Yes, I mean you, too!

If only enough people heard about the things you do, the kind of person you are, the dreams you dream and the hopes that keep you plugging away towards your goal, believe me… you WILL have raving fans of your own!

Let me recall for you the powerful words of Marianne Williamson’s poem, “Our Greatest Fear”.
Quote:“Our deepest fear is not that we are inadequate.
Our deepest fear is that we are powerful beyond measure.
It is our light not our darkness that most frightens us.
We ask ourselves, who am I to be brilliant, gorgeous, talented and fabulous?
Actually, who are you not to be?“

So, you deserve your own ‘true fans’, but…
  • How to get them?
  • Where do you find them?
  • What do you do to attract them into your circle?
In a word, you must…

Be Remarkable

The word is confusing and mis-interpreted by many to be something far beyond what it really means. Seth Godin’s best-selling book “Purple Cow” explains it nicely.

“When I say remarkable, I mean just that… It’s worth talking about.“

That’s it. Worth talking about. That’s remarkable.

You, me and everyone else reading this blog can be remarkable – because we all can do things worth talking about. In fact, we already do it every day!

There’s a nice quote that comes to mind…

“Advertising is the tax you pay for NOT being remarkable.”

When you think about it, you’ll realize how true that is. Advertising is the attempt of a business (or an individual) to try and stand out from the crowd, get noticed, and move the target audience to talk about them. In other words, advertising is an attempt to buy ‘remarkable’.

It’s cheaper – and easier – to BE remarkable!

How To Be Remarkable?

You can stick out like a sore thumb – or stand out like a beacon. Both mean being remarkable, but the context is different. One is being viewed in a negative light, as a nuisance, a joke, an embarrassment. The other is being looked up to as a symbol of hope, leadership and inspiration.

You choose whichever approach fits you – but it seems the second is far better to strive for, right?

You can be remarkable in many ways… by being
  • the first – or last
  • the cheapest – or priciest
  • the easiest – or hardest
  • the simplest – or most complex
  • the highest – or lowest – value provider
  • The possibilities are just limitless. Whatever it is you are doing now, there is a way to be remarkable at it – by ‘upping your game’, cranking it up a notch, setting it on a higher trajectory, giving it a little boost or a giant bump.
Let’s say you’re writing a book. You could make it just another book. Or you could make it the most awesome book ever written since paper was invented. You’d imagine that would be difficult, if not impossible… but take a look at one way it was done.

Sheridan Simove’s “What Every Man Thinks about Apart from Sex“ was a run-away best-seller on – and the interesting thing is that anyone, yes even you and me, could have come up with this brilliant idea. Read all about it here.

It’s really EASY to be remarkable.

Just do something no one has done before!

Why My Fans Think I’m Remarkable…

There are thousands of heart surgeons. There are millions of writers and authors. Today, there are billions of web pages.

But there are still not many heart surgeons who write books and manage websites like I do.

That alone may or may not qualify as remarkable. But here’s what does. I’m the only heart surgeon who writes and sells books on my website to raise funds that sponsor life-saving surgery for children from under-privileged families who cannot afford the treatment on their own.

I did not choose to do this in order to be seen as ‘remarkable’. I simply followed my heart. It was what I wanted to do with the incredible advantages I had been given.

But it turned out becoming remarkable. I was featured in a follow up ebook to Seth Godin’s bestseller called “99 Purple Cows“. I was interviewed by “Fast Company” magazine. I was mentioned on several high-circulation newsletters and blogs with readership in the millions.

And that brought me my all-important “1,000 True Fans”.

Why Do True Fans Matter?

You might expect that my fundraising efforts rely upon the support and contribution of hundreds of thousands of sponsors. Actually, we’ve only ever had a couple of thousand donors for our Heart Foundation.

But here’s the key.

Most of these donors have given over and over again, invited friends to contribute too, help spread word in media and channels I don’t have access to, blog about the needs of our heart kids… and all of this spreads awareness about a deadly health condition that claims thousands of little lives around the world.

The spin-off effects of all this activity by fans is hard to measure or quantify. But even without trying to, it’s obvious that the ripple has spread far beyond any reasonable limit I could have reached on my own.

True Fans, raving and excited fans, can power ANY enterprise to heights and accomplishment far beyond the capacity and capability of the folks who initiate it. I owe a deep debt of gratitude and appreciation to my fans – and they know it.

Based on my personal experience, I’d say building a base (be it ever so small) of true, passionate, supportive fans is the best investment you will make in your business future.

Another ‘case study’ is right under our noses – this very blog you’re reading.

Yaro Starak’s true fans are all over this piece of virtual real estate – and keep coming back over and over again to stay in touch. Yaro himself hasn’t been as active as before, because of personal challenges. Yet his fans haven’t even thought about forsaking him. True fans never will.

But… What Can I DO To Get True Fans?

All that I’ve said so far may not seem helpful in a practical sense. (It is, actually, but in a subtle way that isn’t obvious or apparent.)

So for those of you who prefer ‘guidelines’ or ‘blueprints’ or ‘rule books’ or a play by play action plan to build a fan base and attract loyal supporters, here are some resources to study and learn from.
  • Guy Kawasaki’s “Enchantment” is a book that deconstructs the nebulous and abstract science of enchanting people and making them fans. Well worth a read.
  • Seth Godin’s “Tribes” is about community-building around ‘leaders’ – and that’s what you want to become in order to attract your true fans.
  • Kevin Kelly’s original post, “1,000 True Fans” is definitely ‘required reading’ for anyone considering this strategy.
  • “The Problem With 1,000 True Fans” is a nice blog post I remember from long ago as providing a much-needed counterpoint to the ‘Rah-Rah’ cheerleading around finding true fans. Yes, it’s not all sunshine and roses out there in the quest for finding your fans!
  • 20-Step Process for Finding Your 1,000 True Fans” is Brian Clark’s somewhat formulaic approach to building fan-dom. This might appeal to you as an action plan or blueprint.
  • Or you may find Glen Allsopp’s softer and more intangible process more valuable, it’s here in How to Attract Your 1,000 True Fans.
I won’t overwhelm you with much more. Take what you like of these suggestions. Read as much as you can to learn about the concept. But in the end, don’t mistake learning for doing.

Being remarkable and attracting fans is a direct function of the action you take.

It’s about becoming the kind of person that others look up to, draw inspiration and encouragement from, and want to emulate, follow or support.

Be that person, and your true fans will automatically appear. And chances are good that there will be far more than just 1,000 of them!
What is the easiest way to build true fans? Ask people to join you and do the same as you. When they are selling the same thing as you but achieve different result, they know you are an expert and will put in their heart and soul to follow you. Be a good leader and lead by example. That is why direct selling leader can go anywhere and still can be successful.
As for myself I give my best customer service to my customers and clients to make them into my "true fans".
If I fulfill whatever my customers wants, then they can be easily our fans.....
With strong competition, you will need to engage your fans in a more intimate ways.

Fans used to stick with you without having you to do much.

You will now need to contain them either have constant activities, have them in your mailing list or social media and make them feel special.

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