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Does A Winter Coat Idea Worth Millions On Kickstarter?
#1
[Image: 161202082744-smart-parka-07-780x439.jpg]

Take software developer Jamil Khan, for example. He got so tired of freezing his way through Toronto's harsh winter, he decided to do something about it.

http://money.cnn.com/2016/12/06/smallbus...index.html
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#2
So in January 2015 he quit his job as to pursue a somewhat crazy dream: to create the "best winter coat in the world." He wondered, since technology was constantly transforming our lives, why weren't coat makers innovating?
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#3
His Smart Parka -- or Smarka -- started as a Kickstarter project and became one of the most successful campaigns in Kickstarter history.
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#4
Khan saw a gap in the outerwear market. He designed the Smarka with a dozen features that would make winter commutes warm and hassle-free: The parka includes built-in gloves, a detachable hood, a sewn-in scarf, electronic device pockets and removable lining -- extending the wear of the coat into the in-between seasons.
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#5
[Image: 161012110246-smart-parka-03-780x439.jpg]
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#6
Despite his lack of experience as a clothing designer, more than 8,800 people backed his campaign -- pledging more than $2.4 million.
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#7
His company, North Aware, has now received 11,000 online orders from all over the world -- including cold winter cities like New York, Chicago and London, but also warmer climates such as Singapore.
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#8
"The idea of adding gloves, a scarf and a removable extension to a winter coat was so obviously a winner," said Khan. "I had no problem quitting my job and taking a risk."
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#9
[Image: 161012105745-smart-parka-02-780x439.jpg]
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#10
Still, he tried and tested 15 different versions of the coat before he was happy with his final designs -- three styles for men, four for women, which can currently be pre-ordered from $349.
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