Thread Rating:
  • 2 Vote(s) - 5 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Grow Your Business Like a Tree
#1
Lightbulb 
Principle 1 – Find Water Quickly

A tree seedling sends down roots quickly to try and find water. They go in all directions until a root taps a water supply.

5 Things Business can Learn from a Tree - Find Water - Grow - Branch Outward - Change - Watch Patterns

Trees don’t do well without water.

Companies don’t do well without cash flow… sales.

I’m a big fan of getting out there, trying lots of things, and selling something quickly.

Find your tap root.

By going in all directions (testing) the root system anchors the tree from storms. If one tap root dries up, others continue looking. They also often intertwine with other trees (partnering) to provide stronger support than they might have on their own. The redwoods grow tallest and the aspen covers the most ground from this principle.

Principle 2 – Focus the Growth

Once a tree finds water, they change their growth from expansion and diversification to focusing on the trunk: one single large trunk growing upward. Once you have a tap root and a water supply, stop trying lots of things and focus.

Trees must compete for sunlight with other trees so the ones that focus longer and grow faster gain more than their fair share of the sunlight.

They make hay while the day lasts… or rather they grow while the nutrients and the tap root stays in a water supply.

Focus, focus, focus.

Principle 3 – Branch Outward

Only after you have focused for a long time and grown dramatically do you branch outward and diversify again. CEO’s are tempted to do this too soon and waste needed resources. Good CMO’s know the law of focus… listen to them. Stick with it if it keeps working.

When do you diversify?

After you have hit critical mass and have lots of resources flowing.

Then is a good time to branch outward while you keep growing your root system for other water supplies.

But only after you hit critical mass in one area. And only after sending tap roots for more water (testing.)

Principle 4 – Change for the Seasons

New buds in spring (research, develop, and release new products)

Strong expansion and growth in summer (grow like crazy when conditions are right)

Change of color before the leaves fall (when trends change, you change, and quickly)

When the leaves fall prepare for winter (scale back prudently, cut and prune for a new growth season)

Principle 5 – Watch the Patterns

If you cut a tree down you see the annual rings of growth. The good years had wide rings (lots of water), the bad years were narrow.

Track your effort and your results. Watch the patterns. Analyze what works and what doesn’t.

A tree is a large system.

Use systems thinking: Analyze, Design, Implement, Evaluate. This is an iterative loop that goes on and on.

Year after year…

Like a tree.
Reply
#2
Good read, thank you for sharing.
Reply
#3
I am growing my business like the sea - covering more than 70% of the earth
Reply
#4
(06-10-2016, 09:46 AM)KenKrogue Wrote: Principle 1 – Find Water Quickly

A tree seedling sends down roots quickly to try and find water. They go in all directions until a root taps a water supply.

5 Things Business can Learn from a Tree - Find Water - Grow - Branch Outward - Change - Watch Patterns

Trees don’t do well without water.

Companies don’t do well without cash flow… sales.

I’m a big fan of getting out there, trying lots of things, and selling something quickly.

Find your tap root.

By going in all directions (testing) the root system anchors the tree from storms. If one tap root dries up, others continue looking. They also often intertwine with other trees (partnering) to provide stronger support than they might have on their own. The redwoods grow tallest and the aspen covers the most ground from this principle.

Principle 2 – Focus the Growth

Once a tree finds water, they change their growth from expansion and diversification to focusing on the trunk: one single large trunk growing upward. Once you have a tap root and a water supply, stop trying lots of things and focus.

Trees must compete for sunlight with other trees so the ones that focus longer and grow faster gain more than their fair share of the sunlight.

They make hay while the day lasts… or rather they grow while the nutrients and the tap root stays in a water supply.

Focus, focus, focus.

Principle 3 – Branch Outward

Only after you have focused for a long time and grown dramatically do you branch outward and diversify again. CEO’s are tempted to do this too soon and waste needed resources. Good CMO’s know the law of focus… listen to them. Stick with it if it keeps working.

When do you diversify?

After you have hit critical mass and have lots of resources flowing.

Then is a good time to branch outward while you keep growing your root system for other water supplies.

But only after you hit critical mass in one area. And only after sending tap roots for more water (testing.)

Principle 4 – Change for the Seasons

New buds in spring (research, develop, and release new products)

Strong expansion and growth in summer (grow like crazy when conditions are right)

Change of color before the leaves fall (when trends change, you change, and quickly)

When the leaves fall prepare for winter (scale back prudently, cut and prune for a new growth season)

Principle 5 – Watch the Patterns

If you cut a tree down you see the annual rings of growth. The good years had wide rings (lots of water), the bad years were narrow.

Track your effort and your results. Watch the patterns. Analyze what works and what doesn’t.

A tree is a large system.

Use systems thinking: Analyze, Design, Implement, Evaluate. This is an iterative loop that goes on and on.

Year after year…

Like a tree.

This is cool. Experience is something you don't learn in school.
Reply
#5
You forget about grafting and budding where a business can temporary be planted elsewhere to leverage on higher sources. It can also be permanently diversified as long as it compliment each other. For example, if mangosteen can be grafted into durian tress = profit.
Reply
#6
I hope my staff is as obedient as the tree
Reply
#7
(07-10-2016, 01:00 PM)ZhiCheng Wrote: I am growing my business like the sea - covering more than 70% of the earth

You can't grow a sea, sea is already there. Why use sea as an example when it is getting more polluted by the day and countries like us want to cover it with sand and turn sea into land? We are moving forward not backward. Just my 2 cents worth for you, ZhiCheng.

(08-10-2016, 11:33 AM)AngelineA Wrote: You forget about grafting and budding where a business can temporary be planted elsewhere to leverage on higher sources. It can also be permanently diversified as long as it compliment each other. For example, if mangosteen can be grafted into durian tress = profit.

Good logic, once in awhile you will need to diversify your business for the immediate needs. As the tree structure is not meant to grow other fruits, you don't get to have the "premium" product at the end of the day. Depending on your marketing goal, I will usually go for the premium selection.
Reply
#8
In reality business is business and tree is tree. There are too many variables to be cross-compared. You cannot bring the element in nurturing a tree into nurturing a business, for one good example - business needs good relationship, sometime to the extend of intimacy. How can you explain that from your tree standpoint? We should focus to find the similar key elements of successful business and not to find the similar characteristic it has with unrelated comparison. There are too many key connections of business to human relationship that you cannot find between a tree and a human. No matter how much you want to monetise that tree or how important is it to you or how much you love it. Tree is a living thing that will not have the chance to betray you, in business there are spies or even your best general will betray you for his own benefits. So we should not compare like this.
Reply
#9
Hi LiuZhen, which school do you teach in? You sounds like a professor.
Reply
#10
(13-10-2016, 12:09 PM)HeatherM Wrote: Hi LiuZhen, which school do you teach in? You sounds like a professor.

Hi HeatherM, I am a professor from Tsinghua University at Beijing.
Reply


Forum Jump:






Users browsing this thread: 1 Guest(s)