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How Longer Video Feed In Facebook Can Help With Your Marketing?
#1
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Remember the days when we talked about how Facebook and Snapchat are competing for these things called views? Yes, we cared about the overall number of three-seconds versus one-millisecond of time people spent on the apps.

http://mashable.com/2017/01/26/facebook-...watch-time
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#2
Forget about those meager numbers. Facebook wants your eyes to be glued for much longer than three seconds. Why? Television has more dollars.
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#3
On Thursday, Facebook announced longer videos watched through will be given a higher priority in the ranking of the News Feed. Hidden within a jargon-filled, 411-word News Feed FYI (a blog dedicated to publishers and other Facebook Page owners), Facebook shared a change to the algorithm that addresses completion rate:
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#4
As we continue to understand how our community consumes video, we’ve realized that we should therefore weight percent completion more heavily the longer a video is, to avoid penalizing longer videos.
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#5
So it's not just about those casual moments; those six-second (RIP Vine) puppy videos. It's about you essentially experiencing television when you're on News Feed. That's not unlike YouTube, which categorizes video based on watch time.
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#6
Curiously, the announcement comes just hours before Alphabet, Google's parent company and the owner of YouTube, announces its fourth quarter and full year of 2016 earnings.
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#7
The complexities of Facebook's algorithm are still a mystery. The post emphasized the fact that before completion rate was integrated into the quality filter, it did not significantly address, at least to Facebook's eyes, differences in video lengths.
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#8
It's not like you'll stop seeing short videos. Facebook, which has somewhat embraced a role as a media company as of late, advised that longer video doesn't necessarily mean better. "The best length for a video is whatever length is required to tell a compelling story that engages people, which is likely to vary depending on the story you’re telling," Facebook wrote in the blog post.
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#9
And if you're a Facebook user or publisher missing "snackable" content, the company is also offering short-form videos on Instagram, limited to 60 seconds, Instagram Stories and now Facebook Stories.
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#10
So why the change? It pretty much comes down to money.
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