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How To Make Yourself More Effective In Social Media In 2017
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To help you better understand the ever-changing social media landscape, check out these studies.
We are very grateful for all the research that has been done on social media.

Social media studies have given us great ideas to improve our social media marketing, helped us understand the psychology behind social media behaviors and made us better marketers.
To help you better understand the ever-changing social media landscape, we jumped into the latest social media research papers, hoping to discover some under-the-radar insights to help supercharge your social media marketing strategy.
In this post, I’d love to share what we discovered and bring you some insightful and surprising social media studies of 2016, sharing the key findings and actionable takeaways you can try today.
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1. Facebook is more than 2 times as popular as the next most-popular social network
Seventy-nine percent of U.S. adults are on Facebook, more than twice the percentage of adults on Instagram (32 percent)
Surveying 1,520 U.S. adults above the age of 18, the researchers found that Facebook is still the most popular social media platform -- and by a huge margin. The percentage of U.S. adults on Facebook (79 percent) is more than twice the percentage of adults on Instagram (32 percent), Pinterest (31 percent), LinkedIn (29 percent) or Twitter (24 percent).
It’s also interesting to note that percentage of adults on Instagram has risen significantly over the last few years (from 13 percent to 32 percent), Pinterest has also seen a similar curve with 31 percent of U.S. adults now using the platform -- that’s just 1 percent less than Instagram.
The researchers also discovered that Facebook users are much more engaged than other social media platform users. Seventy-six percent of Facebook users use it daily -- 55 percent visit several times a day and 22 percent visit once per day. This is a quite substantial increase from the 70 percent reported in 2015.
Instagram, coming in second, has 51 percent of its users using it daily.

(If you want to find out more, the report by the Pew Research Center also goes into the demographics of users on these social media platforms such as gender, age, education and income breakdowns. It could be handy for creating your marketing personas.)
Key takeaways for marketers
As we discovered in our State of Social Media 2016 report, Facebook is one of the best platforms for marketers to reach their audience. Facebook’s newsfeed algorithm seems to be prioritizing videos at the moment, so I’d recommend experimenting with videos and Facebook Live videos. If you have the budget, Facebook ads is a popular option among marketers, too.

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