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Organic Food Will Be In High Demand In 2017
[Image: 20160301144539-online-shopping-groceries...merce.jpeg]

For the past two decades, we’ve experienced life-changing events due to the evolution of technology. Creating, analyzing and transmitting data more quickly than ever has significantly advanced the absorption of information. In the next few decades, we’ll see an even more aggressive expansion, which is sure to alter the entrepreneurial health and wellness landscape.
More than 2,000 years ago, Hippocrates proclaimed, “Let food be your medicine. Let medicine be your food.” And, indeed, recent studies have begun to explore in depth the relationship between nutrition and health: Neurologist David Perlmutter for instance established what he proclaimed to be direct links between grains and sugar and autism, depression, ADHD, Alzheimer’s, Parkinson’s and dementia.
T. Colin Campbell’s best-selling book, The China Study, claimed that meat consumption causes inflammation in the brain.
And experts have continued to explore nutrition’s connection to the brain. We know today that food signals our gene expression. Given this knowledge, many people fear eating foods with genetically modified organisms, or GMOs, which could send the wrong signals to our DNA, and possibly alter it.
The good news is that entrepreneurs are tackling this problem head-on, with the exploration of preventative nutrition and innovative choices. By altering our nutritional intake, we can enhance and protect our brains while reducing our exposure to illness, and protecting our DNA. By reducing or avoiding wheat, carbs, meat and sugar, some nutritionists claim we can improve our brain health.
Moreover, by getting a dose of Vitamin D each day, we activate 930 genes -- mostly in our brains. Better health may be as easy as sitting in the sunshine for 15 minutes each day. En route, limiting or avoiding our favorite foods may seem like a sacrifice, but there has never been a more abundant variety of replacement foods on the market.
Go where the puck is going.

As we enter 2017, we are seeing a robust pipeline of food ideas. The sky is the limit when we look at the effects nutritional findings are having on obesity and disease. "Organic," "gluten-free" and "animal-free" are labels fueling the demand for innovative food products. The big categories are sugar-free foods and beverages free of processed sugar and artificial sweeteners.
Brands such as Lara Bar and Nana’s Cookies have made a dent in fruit sweetened snacks that taste better than sugar, and Daily Harvest is proving that consumers will pay for fast nutrition. Nutrition has evolved from a necessary task to a conscious effort to fuel our bodies with the nutrition they need to perform at optimal levels and stave off disease.
The evolution of the food industry

As consumers became aware of the dangers of pesticides, we saw the growth of the organic food industry. The U.S. organic food industry is now a $43 billion market. Next, consumers became well-versed about the alleged risks of gluten. Only 1 percent of the population actually suffers from celiac disease and only 30 percent truly suffer from gluten intolerance.
However, many consumers support claims about inflammation caused by gluten, and opt for a gluten-free lifestyle. The gluten-free industry is now a $1 billion market. Finally, consumers have gained knowledge of the damage sugar may be doing to their health. The sugar–free industry is poised for disruption and is on track to reach mainstream success equal to that of both the organic and gluten-free markets.

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