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Read These Books To Be Successful In Your Business In 2017
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It’s hard to keep track of every awesome business book that was published in 2016.

We’ve got your back. Below, we’ve rounded up the best reads out there focusing on entrepreneurship, negotiation, and more. There’s everything from the story of two psychologists who rocked economists’ world to a guide to making a career change from a former Googler.

It’s the perfect list to choose from if you’re looking for something scintillating to curl up with over the holidays — or for a last-minute gift.
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‘Shoe Dog’ by Phil Knight

Nike is not only the world’s biggest athletic company, with a market cap of about $88 billion. It’s also, remarkably, been a worldwide leader of “cool” since the 1970s.

It all started with a new college grad named Phil Knight who sold running shoes out of his parents’ garage.

Knight is retired as the chairman of Nike this summer, and his book “Shoe Dog” is the definitive story of how he laid the foundation of an empire. It’s a well-written and emotionally engaging story about an entrepreneur growing as a human being alongside the company in which he completely invested himself.
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‘Payoff’ by Dan Ariely

In this brief and easy read, Duke University behavioral economist Dan Ariely argues that human motivation is a lot more complex than we might be inclined to believe.

Case in point: Pizza motivates employees to perform better in the long term than money. Letting people take ownership of a project and giving them credit for it makes them more inclined to do it well.

Managers especially can harness the power of intrinsic motivation, or doing a good job for the sake of doing a good job. But you can use the same strategies on yourself — for example, when you know you need to work out for health reasons but don’t really want to.
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‘The Undoing Project’ by Michael Lewis

In “The Undoing Project,” “The Big Short” author Michael Lewis tells the fascinating story of two of history’s most important psychologists, Daniel Kahneman and the late Amos Tversky.

And while this isn’t a business book per se, Kahneman and Tversky’s research on judgment and decision-making led to the founding of the field of behavioral economics, and is the reason Kahneman won the Nobel Prize in Economic Sciences in 2002.
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‘Pivot’ by Jenny Blake

Career coach and former Googler Jenny Blake guides readers through the steps required to make a career change. It could be a big one — starting your own business — or a small one — taking on new responsibilities in your current role.

If there’s anyone who gets how intimidating it can be to make a career change, it’s Blake. She started out on the AdWords product training team at Google; then helped launch Google’s Career Guru program; then left Google after publishing her first book, “Life After College,” to start a business based on her blog and book.

The main thing to know about Blake’s pivot plan is that it involves a lot of careful planning and introspection — so even if the final outcome doesn’t look exactly the way you imagined it, presumably you won’t wind up broke, unemployed, or regretful.
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‘Chaos Monkeys’ by Antonio Garcia Martinez

“Chaos Monkeys” is to Silicon Valley what Michael Lewis’ 1989 tell-all “Liar’s Poker” was to Wall Street.

Antonio García Martínez went from finance to the startup scene, and then became Facebook’s first ads-targeting product manager. In “Chaos Monkeys,” Martínez tears away the sheen of Silicon Valley’s carefully maintained world-saving image, sparing no juicy detail.
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‘Never Split the Difference’ by Chris Voss and Tahl Raz

Former FBI hostage negotiator Chris Voss will help you get what you want — not half of what you want. That won’t leave anyone satisfied.

Based on years of working with terrorists and criminals, Voss and Raz outline the surprising psychology behind negotiations.

For example, they explain why focusing on what your negotiation partner wants can help you reach the desired outcome, and why you should encourage your negotiation partner to tell you “no” in order to get to an ultimate “yes.”
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‘The Man Who Knew’ by Sebastian Mallaby

Journalist Sebastian Mallaby has the definitive biography of Alan Greenspan, chairman of the Federal Reserve from 1987-2006.

Through a wealth of research, Mallaby shows that Greenspan was as much a politician as an economist. He gives a nuanced look at the highs and lows of Greenspan’s legacy, and how both aspects have shaped modern finance.
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‘Designing Your Life’ by Bill Burnett and Dave Evans

Burnett and Evans are professors in the design program at Stanford University; together they teach a course by the same name as the book.

The idea behind both the course and the book is to help people apply the principles of design thinking — a strategy for improving on a product or experience — to their personal and professional lives.

Let’s say you’re feeling unfulfilled at work. Before you jump ship or resign yourself to a life of misery, the authors suggest keeping what they call a “Good Time Journal.” You keep track of your daily activities and which you enjoy the most, and try to redesign your current or next gig so you do more of what you love.
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‘Tools of Titans’ by Tim Ferriss

“The 4-Hour Workweek” author Tim Ferriss started his podcast, “The Tim Ferriss Show,” in 2014 as a way to have in-depth conversations with people at the top of their fields.

He’s conducted more than 100 interviews with a wide range of highly successful people, from award-winning actors to Navy SEALs to billionaire entrepreneurs.

He’s distilled his favorite lessons from these interviews in his new book “Tools of Titans.”

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