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Shifted trend in marketing
#1
  • Product profitability → client profitability
  • Current sales → client lifetime value
  • Brand equity → client equity
  • Marketing share → client equity share
  • Brand identity → customer perception
  • Feature/function mentality → understand customer value
  • Plan driven-procedurally motivate → marketing driven-nimble and growth focus
  • Lack of processes/tools → consistent, repeatable, efficient processes and tools
  • Poor coaching, training and execution → align incentives and performance objectives
  • Performance metrics misaligned → understand, embrace and consistently implement the strategy
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#2
Welldone Anna..!!
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#3
THANKS FOR THE POST...!!!
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#4
BTW what is trend in marketing?
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