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This CEO Train His Employees Selflessly
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If entrepreneur Mark Douglas could give his younger self one piece of advice, it would be to start investing sooner.
"Everyone always wishes they had started saving and investing earlier," says the founder and CEO of marketing and advertising company SteelHouse. After all, investing can be a simple way to double your money over time — and the sooner you start, the better off you'll be, thanks to the power of compound interest.
That's why Douglas started offering his employees $500 to invest in Acorns, an app that makes it easy for anyone to put their money to work.
"We have a lot of people in the company in their early 20's," the CEO tells CNBC. "I want to do for them what I wish someone had done for me when I was 23."
The tradition started at the beginning of 2015, shortly after Douglas, who has no affiliation with Acorns, heard about the micro-investing app and started using it himself. "It was the first meeting of the year, and instead of talking about the company, we talked about saving and investing," he explains. "I asked everyone to take out their phone right then, and if they opened an Acorns account, I told them we'd put $500 in it by tomorrow."
Every new employee is now offered the same deal on their first day. Of the 230 SteelHouse employees, "nearly 100% participate," the CEO says.
After the initial $500 deposit, employees can decide to make weekly or monthly contributions on their own. Acorns also offers a "round-ups" feature that allows users to invest "spare change" from all of the purchases they make.
SteelHouse still offers employees a more traditional 401(k) plan to help fund their retirement. "Of course, you can encourage everyone to invest the maximum in their 401(k)," Douglas says. "But let's be realistic: If you're in your 20's, that's not necessarily easy to do. We wanted to offer something that is easy for employees to do."
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Acorn is far from new investors' only choice. Other apps such as Stash also aim to make investing simple and accessible. And automated investing services known as robo-advisors help users get started with a small amount of money.

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