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What are you common social media problems for poor turn out?
8. It’s still too early.
The hard truth is that it takes time to build an authentic following and grow your engagement metrics. If you’ve only been steadily active on social media for a few months or just a few weeks, then it’s entirely possible that it’s too early for you to get the level of traction you’re after.

My social media growth didn’t happen overnight and unless you strike viral gold, yours won’t either. Have patience, as you would with any other part of your business, but don’t let yourself get complacent either.

Know that great social media traction requires consistency, lots of activity, and at the same time, supreme patience. So keep up the good work, test new posting times and new types of content, and see what fits best for your audience.
9. You’re streaky.
You’re hot and you’re cold. One day you’ll post 10 times on social media, the next day you’ll respond to a comment and then you’ll forget for three weeks straight.

At its core, social media is a way of engaging and interacting with other people. And just like any other form of communication, if it’s clear that you don’t really care about your audience, they’re not going to stick around for long.

There’s a lot at stake here, especially for businesses. If customers have a problem and they can’t get ahold of you via social media, they’re much more likely to leave a negative review. So make yourself a consistent schedule for posting updates and checking your notifications, and stick to it!
10. You’re forgetting visual content.
There’s an incredible amount of data out there on the power of visual media in encouraging engagement online. Tweets with images get 150 percent more retweets than tweets without images. Content with relevant visual content gets 94 percent more views than content without. YouTube has the longest session time of any social platform, averaging 40 minutes on mobile per user.

If you’re not taking advantage of videos, pictures, graphics and gifs, then you’re doing yourself a disservice. Make it your mission to make your social content as visually appealing as possible. It will look great and you’ll earn the engagement metrics to make it worth your while.
11. You’re just focusing on yourself.
If you share content that is interesting to you, but not to your audience, then you’re just being plain selfish. Nobody wants to engage with a page of spam, random thoughts or advertisements. Social media users want to be educated and entertained. They want value, not ads.

Instead of focusing on what you want -- more sales or a larger audience -- focus on what your audience wants -- more value.

I recommend taking a step back and determining who your target audience is. Whose attention are you trying to get? What do they most want to know that matches with your expertise? How can you provide value to them every time they find your profile?

Make the answers to those questions your driving thesis behind your social media activity. Do your absolute best to provide as much value as possible for your target audience, and you’ll reap the reward.

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