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Why Graphic Card Maker Is Still Able To Survive Despite A Fall Of Gamers?
[Image: 20170120153852-MSIHero.jpeg]

A look at how the maker of video game hardware changed gears and turned its fortunes around.

Sometimes all you need to be successful in business is a good idea. Other times, you need to know when to drop everything and change course.
The founders of Taipei, Taiwan-based Micro-Star International (MSI) learned this the hard way. But the lesson was lucrative. In a few short years, MSI transformed from a relatively obscure tech company to a power player in PC gaming.
To understand how the company made its pivot, first let's look at its trajectory. MSI was founded in 1986 with a focus on designing and manufacturing motherboards for computers. Having gone public two years later, the company's next big moves came in 2003 and 2008 when it began selling branded notebooks and netbooks, respectively. At its height during those years, MSI's revenue hit $3.1 billion (U.S. dollars) in 2008.
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MSI headquarters in Taiwan. Image credit: Courtesy of MSI
Despite its success making computer components, MSI was a latecomer to the consumer netbook industry, and entered at the height of the global financial crisis. By 2009, MSI began to realize a crisis of its own: It couldn't compete with giants like Dell, HP and Lenovo. With sales in serious decline, the company's stock price bottomed out in 2011.
MSI's founders knew something had to change, and fast, if the company was going to survive. Their solution was a game-changer: Tap into the soaring interest in PC gaming and hire employees who are passionate about gaming.
A Booming Opportunity

The rise of PC gaming and the subsequent boom of eSports (live events during which professional and amateur participants play video games against each other for competition) provided a niche but fast-growing opportunity for device companies.
Unlike consumer PC owners, customers in the gaming world typically demand high-performance devices to help enhance their game play--and they're willing to pay extra for them. While sales of traditional PCs have been slow or trending downward, high-end gaming PC sales are thriving. Specifically, the global gaming hardware market continues to grow and is expected to reach $140 billion by 2019. That's billion, with a "b."
Interest in gaming hardware has been driven in part by the immense global popularity of eSports. With major events including the International and the League of Legends World Championship, revenues from the eSports industry were expected to reach almost $500 million last year, up more than 50 percent from 2015.
With an eye on high-end and high-performance devices, MSI jumped into the gaming industry. The company offers a line of gaming laptops (retailing between $799 and $5,099, from mainstream to high-end), gaming desktops ($899 to $2,999), graphics cards made specifically for gaming, gaming motherboards and gaming accessories like keyboards, mice and headsets.

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