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You Should Break All The Possible Rules As An Entrepreneur In 2017
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Follow the lead of these entrepreneurs as they throw the rulebook out the window and focus on what makes sense for their business. Their advice for 2017, as told to Amy Wilkinson.
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“Quit attempting to respond to emails within 24 hours. This reactive behavior is distracting and keeps you from the task at hand. In 2017, I’m going to get to emails when time permits and focus on the tasks that make the most impact on my business.” -- Sara Sugarman, founder and CEO, Lulu & Georgia
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“Stop trying to compete like crazy to be better. Instead, think about how you can approach things differently. I always remind myself of the Albert Einstein quote ‘We cannot solve our problems using the same thinking we used when we created them.’” -- Jonathan Neman, cofounder and co-CEO, Sweetgreen
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“Stay in the weeds! Many entrepreneurs are encouraged to eventually take a backseat and let their leaders tackle the details. Instead, I believe it’s critical to stay tuned into those decisions, even if you’re not the one making them anymore.” -- Alexa von Tobel, founder and CEO, LearnVest
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“Take a bet on inventory. At a time when many are playing it safe and shying away from assuming inventory risk, Margaux is betting that offering more size options will up the number of items sold.” -- Sarah Pierson, cofounder, Margaux
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“Break the rule of perfection and focus on progress instead. When you obsess over every misstep or criticism, you become your own roadblock to growth.” -- Ariel Kaye, founder and CEO, Parachute
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“Mix work with pleasure! I’ve grown my business in Los Angeles and immersed myself in the creative community. After we’ve worked together, it can be a bonus to become friends.” -- Clare Vivier, founder, Clare V.
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“Don’t be a ‘me too’ brand. Entrepreneurs should break away from the formulaic approach of growing a business. Instead, focus on yourself -- your strengths, weaknesses and vision for the company.” -- Ariel Nelson, cofounder, Jack Erwin
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“The old adage of thinking outside the box? Think inside the box. Get to know every boundary, every corner. A creative entrepreneur sees opportunity using the same set of resources and demands as everyone else.” -- Jeni Britton Bauer, founder, Jeni’s Splendid Ice Creams
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“Take more vacations. As entrepreneurs, we are natural workaholics. I always challenge my entrepreneur friends to break the #TeamNoSleep stereotype and take some time for self.” -- Kelechi Anyadiegwu, founder and CEO, Zuvaa

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